Robit has signed a sponsors and partnership contract with the promising 20-year-old skier Hilla Niemelä.

Born in Lempäälä but currently living and training in Vuokatti, Hilla Niemelä is one of the fastest rising young stars of the Finnish skiing scene. She began her skiing career as part of Lempäälän Kisa, however, she was later picked up by her current team, Ikaalisten Urheilijat. To date, Niemelä has already been a part of the Finnish national team and represented Finland, for example, twice at the U20 World Championship in Lahti and Vuokatti, as well as at U18 European Olympic Festival in Sarajevo.

Robit wants to support not only competitive sports at the highest level, but also sports for children and the youth. The basis of the cooperation between Robit and Niemelä is therefore built on shared values and content that is produced together. In practice, the partnership will include traditional logo visibility as well as significant amounts of social media updates on Niemelä’s training, competitions, development, goals, latest news, and expectations for the future.

“It is great to be able to support Hilla’s career. Top-level competitive sports and Robit’s development have so many things in common; both require dedication and a strong value base. Robit’s brand promise Further. Faster. also describes very well the ambitions of a young athlete to reach their personal highest performance level”, states Tommi Lehtonen, Group CEO of Robit Plc.

”I am very excited and grateful for the start of the partnership with Robit. It is wonderful to get a company from my hometown to support me and enable me to compete on the highest level”, says Hilla Niemelä.

As the competition season begins, Niemelä’s main aspiration is the U23 World Championship in Zakopane in the winter of 2022. In addition to that, the upcoming winter’s Finnish Championships for both adults and youth are also competitions Niemelä will focus on. In the future, Niemelä is reaching for her maximum performance as a skier and, having found that, will seek to represent and find success in the Winter Olympics of 2026 in Milan and Cortina d’Ampezzo.

Photo: Hilla Niemelä (right), the 20-year-old skiing prodigy, and Kari Alenius (left), Robit VP Finland, celebrating at the signing of the sponsor and partnership contract.

Robit Plc has signed a new distributor agreement with Eurasian Machinery LLP, which will continue serving Robit’s customers in Kazakhstan.

Robit Plc and Eurasian Machinery LLP have recently established a strong cooperation to serve the drilling industry in Kazakhstan and Kyrgyzstan. In connection to this new co-operation, Robit Plc has decided to discontinue its sales company’s operations (TOO Robit Kazakhstan) in Ust-Kamenogorsk, Kazakhstan.

Eurasian Machinery LLP is the largest company supplying specialized machinery and equipment for mining, construction, and oil and gas enterprises in Kazakhstan and Central Asia. Eurasian Machinery LLP is the official distributor of Hitachi Construction Machinery (HCM) in Kazakhstan and Central Asia. The company is also a distributor for many other reputable brands like Furukawa, SWEDFAN, BELL and Powerscreen.

Eurasian Machinery LLP employs over 600 employees and provides customers with high-quality technical services through 10 centers, including high-tech Component Repair Center in Karaganda, Kazakhstan. The company offers highly qualified technical support and service with its extensive expertise, highly qualified personnel, and a broad network of representative offices across the region.

This cooperation between Robit Plc and Eurasian Machinery LLP continues Robit’s active sales efforts in Kazakhstan. Robit sees the future very positive in the country, which is a big mining country and strengthens Robit’s growth strategy in East region.

ROBIT PLC
Tommi Lehtonen

POSITION AND MAIN RESPONSIBILITIES AT ROBIT

I hold two positions in the Vostok region, working as the General Director of the Russian representative office of Robit and as the Vice President of the Region. I was entrusted with developing a sales strategy for all Robit products in the Eastern region, which encompasses 25 countries. We have a strong team of five salespersons and two logisticians.

I have the main responsibility for our sales and marketing in the East, ensuring that the operations keep running, by searching for new customers and distributors in the region as well as by attracting new resources for sales and testing. Managing the budgeting and forecasting (S & OP), making sure that the sales team follows all guidelines from the headquarters (for example NetSuite CRM) and that all safety instructions are followed are also part of my job description. I also provide the staff with continuous communication channels as well as ongoing technical and commercial training, all the while keeping them motivated to achieve high performance.

EXPERIENCE ON THE FIELD

I have been in the mining business for 12 years and in sales for over 18 years. By my education I am a mining engineer, so I am truly familiar with the field.

KEY MARKET TRENDS ON THE FIELD FOR THE NEXT FEW YEARS

The mining industry in the Vostok region is traditionally well developed and the trend continues. The main countries showing growth in sales for Robit are Russia, Uzbekistan, and Kazakhstan, but we also have a great desire to develop our presence in Ukraine. Robit’s key advantage is in quality and we continue to show to customers the benefits of choosing Robit products.

HOW DO ROBIT’S ONGOING ACTIONS SUPPORT THE CUSTOMERS AND THEIR CURRENT CHALLENGES?

We create strong relationships by always working close to the customer, understanding their needs and providing the required number of tools on time. This kind of partnerships are built to last as they benefit both parties.

HOW DO YOU SEE ROBIT IN 2021 – WHAT ARE YOUR MAIN EXPECTATIONS ON YOUR FIELD?

Robit has taken a leading position in the region today in the DTH foundation applications; we plan on keeping this place. A further increase in sales is to be expected also in the Top Hammer product category. And with the release of the new Down-the-Hole product line, we foresee an increase in Robit’s presence in the region and in this field.

For more information: Pavel Timofeev, firstname.lastname@robitgroup.com

 

Read more Robit ProTALK interviews:

• George Apostopoulos, VP Global Sales
• Jorge Leal, VP Top Hammer
• Adam Baker, VP Down The Hole
• Kari Alenius, VP Finland
• Ville Pohja, VP Geotechnical
• Mikko Vuojolainen, VP North America
• Franco van Deventer, MD Southern Africa
• José Cisneros, MD Robit S.A.C.
• Steve Landreth, VP Australasia
• SK Back, Regional Sales Director – Asia

POSITION AND MAIN RESPONSIBILITIES AT ROBIT

My position is that of the Regional Sales Director Asia. As the name suggests, I lead the sales in the Asian region, and am therefore responsible for the Robit Asia Sales resources and sales & expense budgets. My tasks range from developing, directing, participating in, and coordinating sales and marketing functions to supervising the development ramp-up of distributors, as well as coaching, training, managing, and directing Robit Asia personnel. I also develop, direct, supervise, and coordinate short- and long-range business plans and directly manage major and critical client accounts and markets. Furthermore, developing and managing sales and marketing budgets, cash flows, and inventory control are a part of my portfolio, along with arranging and participating in territorial budget meetings with distributors.

EXPERIENCE ON THE FIELD

I have been working for Robit for about 10 years, both in the Korean domestic market, as well as in the international markets. My specialization is in the forepoling market, but I also work with end users in the tunneling business.

KEY MARKET TRENDS ON THE FIELD FOR THE NEXT FEW YEARS

The Mining and Quarry businesses can be expected to grow steadily, due to the limited nature of mineral resources and the constantly increasing efficiency of cutting-edge production, which results in the increased consumption of said resources. In addition to that, the tunneling business in developing regions is expected to grow rapidly, especially in Southeast Asian countries such as Vietnam and Malaysia, thanks to increased infrastructure.

HOW DO ROBIT’S ONGOING ACTIONS SUPPORT THE CUSTOMERS AND THEIR CURRENT CHALLENGES?

We offer the widest range of top-quality products at competitive prices. This gives us an edge in a market where many customers are fighting to survive and need cost-saving measures; our products benefit those customers by allowing them to cut costs without sacrificing quality.

HOW DO YOU SEE ROBIT IN 2021 – WHAT ARE YOUR MAIN EXPECTATIONS ON YOUR FIELD?

Due to the Covid-19 pandemic, it is still tough to boost our sales in parts of the market as the construction operations have not yet returned to their pre-pandemic levels. Thankfully, we have managed to maintain a friendly online relationship with our distributors, however, we remain to be unable to make site visits and build rapport in person.

Despite the difficulties, I see 2021 as a useful period for seeding the market for the future, with the seeds bearing fruit within the next couple of years.

For more information: SeungKuy Back, firstname.lastname@robitgroup.com

 

Read more Robit ProTALK interviews:

• George Apostopoulos, VP Global Sales
• Jorge Leal, VP Top Hammer
• Adam Baker, VP Down The Hole
• Kari Alenius, VP Finland
• Ville Pohja, VP Geotechnical
• Mikko Vuojolainen, VP North America
• Franco van Deventer, MD Southern Africa
• José Cisneros, MD Robit S.A.C.
• Steve Landreth, VP Australasia
• Pavel Timofeev, VP CIS & East Europe