ROBIT GROUP FOCUSING ON SINGLE BRAND IDENTITY

Halco has been part of the Robit Group since 2017.

In its continuous pursuit of simplicity and increased quality, Robit is moving onto the next development phase in its global brand strategy. As a part of Robit one brand – one offering philosophy, the group is shifting to a single brand across all of its product offerings.

This next step will see the legendary brands of Robit and Halco consolidated under the Robit umbrella. This means, that starting from Q4 2023, all Halco products will be rebranded as Robit, while maintaining the same quality and performance you trust.

You will see the new Robit brand colors of white and blue, with a reference to Halco’s engineering legacy in our DTH hammer offerings.

You will find specifications about Robit® Powered by Halco Rock Tools consumables on halco.uk web pages.

Kind regards,
Robit and Halco teams

Robit ProTALK – Kimmo Kangas, Sales Director, Finland

YOUR POSITION AT ROBIT AND MAIN RESPONSIBILITIES BY TASK AND REGIONAL LEVEL

I work as the Sales Director in Finland, and my primary objective is to ensure that our customers receive the best products and services in the market on time, thus enhancing customer loyalty and boosting our sales. I work closely with each Sales Manager and SBU (Strategic Business Unit) head, as well as the R&D and Robit’s customer service teams in Lempäälä and Suutarila. Our team is skilled and unified, and I’m proud to be a part of this team.

EXPERIENCE ON THE FIELD

I began my career in sales approximately 30 years ago. Since then, I have worked in various technical sales roles, primarily in the mining and metal industries. I have been with Robit for six years. A great thing about my current role is that it is always interesting to meet new customers in different product segments. Each customer and job site are unique, which brings a pleasant variety to the job.

KEY MARKET TRENDS ON YOUR FIELD OF EXPERTISE FOR THE NEXT FEW YEARS

Drilling equipment is advancing rapidly. Due to the developments in automation, drilling equipment can already be operated remotely, and this trend will continue. The power of drilling hammers and air pressure compressors is increasing, posing challenges for the durability of drilling equipment. This emphasizes the role of drillmasters in field-based product development. Furthermore, customers are increasingly interested in hole straightness measurement. Pressure to improve productivity and regulatory factors are increasing customer interest in this matter.

HOW DO ROBIT’S ONGOING ACTIONS SUPPORT THE CUSTOMERS AND THEIR CURRENT CHALLENGES?

The new Robit Save site audit concept is a great opportunity for customers to witness the excellent functionality of Robit’s drilling equipment, thereby confirming the cost savings it generates. Also, at Robit we put always high emphasis on quality. We constantly invest into improving even the smallest details to ensure our customers get high quality drilling consumables.

HOW DO YOU SEE ROBIT IN 2023-2024 – WHAT ARE YOUR MAIN EXPECTATIONS IN YOUR FIELD?

There is currently a positive atmosphere in active mines in Finland, with overall excavation volumes increasing. Ongoing mining projects are also making progress.

For more information: Kimmo Kangas, firstname.lastname@robitgroup.com

 

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