Saudi Arabia has been a dominant force in the global oil market for more than 80 years. With the inevitable shift away from fossil fuels gaining pace, the country is now in the midst of a profound transformation that will diversify its oil- and gas-dependent economy.

The main goals of the future Saudi economy are outlined in the ambitious Vision 2030 program, which involves heavy investments in several sectors. One of them is tourism, which will see massive infrastructure and other construction projects in the coming years.

Another focus area is mining: Saudi Arabia is rich in a number of valuable minerals such as gold, phosphates, and bauxite, and the government is actively wncouraging foreign investments in the sector.

These developments have made Saudi Arabia an attractive growth market for global players in the industry – and Robit is no exception.

Robit took a decisive step forward early this year by signing a distribution deal for their drilling tools with Aginco, the Kingdom’s leading supplier of drilling equipment and tools. Founded in 1978, Aginco serves the mining, engineering, and construction sectors with top-of-the-range materials and extensive professional services.

Aginco seemed like the perfect match for Robit, says Robit’s Distributor Business Manager Ahmad Afridi. “Both parties saw big potential for synergy. Robit is a well-known brand in Saudi Arabia. As Aginco also represents Normet and other top brands in underground mining and construction, we have a great product portfolio to serve similar customers.”

“Aginco is also a growth company like Robit. We are excited to work together to gain a larger share in this heavily competitive market. I see major growth in the following years in mining alone”, Ahmad says.

From Aginco’s perspective, the collaboration marks a significant milestone in their mission to support Saudi Arabia’s Vision 2030 goals. Aginco’s director, Faisal Sindi comments: “We are excited to partner with Robit, a globally renowned brand in the drilling industry. This collaboration aligns perfectly with our commitment to bringing world-class products and services to Saudi Arabia. Together, we aim to contribute significantly to the Kingdom’s economic diversification and growth, particularly in the mining sector, which holds tremendous potential.”

Picture: Foundation work for the massively ambitious NEOM project in the northwest corner of Saudi Arabia

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