POSITION AND MAIN RESPONSIBILITIES AT ROBIT

I work as the Managing Director of Robit S.A.C., which is Robit’s South American direct sales company based in Peru. I have the main responsibility for sales and sales development in an agreed part of Central and South America, particularly in Peru, which is one of our target markets. I develop the company’s competitiveness, our local markets, the market position, and market share in the designated sales area, while further developing and managing the dealer network in the area. Additionally, I have the responsibility for the customers, customer service, and customer care in the entire region. Finally, to top it off, I also act as the General Manager for our Lima office in Peru.

EXPERIENCE ON THE FIELD

I have nearly 25 years of experience from the sales of industrial products, of which 16 years have been related to mining supplies. I worked as Sales Manager for OTR tyres, drill rigs, and other products relevant for mining for 1,5 years at Sandvik. Before Robit, my latest experience was one year spent as Marketing Service Manager at Epiroc.

KEY MARKET TRENDS ON THE FIELD FOR THE NEXT FEW YEARS

Mining will continue to be the most attractive segment to participate in in the region, particularly in Peru and Chile, both of which are countries with important copper mines. This is significant, as copper should only increase in demand in the world, due to the recent developments in the markets. On the other hand, construction industry will depend on the political stability of the countries, which is very uncertain at this moment.

HOW DO ROBIT’S ONGOING ACTIONS SUPPORT THE CUSTOMERS AND THEIR CURRENT CHALLENGES?

The expansion of the capacity at our factories, as well as the continuous development of new products, are actions that are vital in achieving first-in-class availability and creating products that make it possible for our customers to reduce drilling costs. Furthermore, the constant training gives our sales and field support teams the knowledge necessary to gain the trust of our customers in both our products and our people, or in general terms, in our organization.

HOW DO YOU SEE ROBIT IN 2021 – WHAT ARE YOUR MAIN EXPECTATIONS ON YOUR FIELD?

We will continue to grow in the mining sector, thanks to our improved brand recognition. We will focus on improving local availability and ensure improved service levels. We continue to show the value of our offering to customers with product trials and field support. Our aim is to always be the supplier with the lowest sustainable cost per meter.

For more information: José Cisneros, firstname.lastname@robitgroup.com

 

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