POSITION AND MAIN RESPONSIBILITIES AT ROBIT

I am heading Robit’s North American sales division as Vice President, North America. In my position, I am responsible for ensuring that we meet our sales targets in the region. I am also responsible for the company’s net working capital (NWC) in the region, managing the region’s inventories, receivables, and forecast accuracy. It is my task to ensure that Robit’s global processes are followed in the region, for example distribution management process including distribution development road maps. Furthermore, I manage the company’s regional pricing based on the global guidelines and am responsible for the region’s cost effectiveness.

EXPERIENCE ON THE FIELD

While my experience in this particular industry is just under 4 years, all of it at Robit, I have managed to accumulate nearly 30 years’ worth of experience in international sales and distribution management.

KEY MARKET TRENDS ON THE FIELD FOR THE NEXT FEW YEARS

Mining is expected to continue at a high level; not only staying the same, but actually increasing slightly from year to year. This should help us gain a steadier income from the market and potentially even increase our foothold. 

Construction business, on the other hand, will be more cyclical, responding heavily to the political situations and investing cycles, thus being a little more difficult to predict.

HOW DO ROBIT’S ONGOING ACTIONS SUPPORT THE CUSTOMERS AND THEIR CURRENT CHALLENGES?

New and existing products often offer a possibility to improve operational drilling efficiency; in this regard, Robit is in a very good position. Since mining companies currently face tremendous pressure for cutting operating costs, we should be able to benefit from this with our offering. Product availability is critical for companies like Robit, which have their factories far away from local customers. Our current efforts to boost the availability will hopefully allow us to gain an edge in this regard.

HOW DO YOU SEE ROBIT IN 2021 – WHAT ARE YOUR MAIN EXPECTATIONS ON YOUR FIELD?

Overall Robit continues improving the performance. Top Hammer sales have developed well and Robit is investing into increased production capacity. Robit globally, and we in North America, see year 2021 positively.

For more information: Mikko Vuojolainen, firstname.lastname@robitgroup.com

 

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