POSITION AND MAIN RESPONSIBILITIES AT ROBIT

My position is that of the Regional Sales Director Asia. As the name suggests, I lead the sales in the Asian region, and am therefore responsible for the Robit Asia Sales resources and sales & expense budgets. My tasks range from developing, directing, participating in, and coordinating sales and marketing functions to supervising the development ramp-up of distributors, as well as coaching, training, managing, and directing Robit Asia personnel. I also develop, direct, supervise, and coordinate short- and long-range business plans and directly manage major and critical client accounts and markets. Furthermore, developing and managing sales and marketing budgets, cash flows, and inventory control are a part of my portfolio, along with arranging and participating in territorial budget meetings with distributors.

EXPERIENCE ON THE FIELD

I have been working for Robit for about 10 years, both in the Korean domestic market, as well as in the international markets. My specialization is in the forepoling market, but I also work with end users in the tunneling business.

KEY MARKET TRENDS ON THE FIELD FOR THE NEXT FEW YEARS

The Mining and Quarry businesses can be expected to grow steadily, due to the limited nature of mineral resources and the constantly increasing efficiency of cutting-edge production, which results in the increased consumption of said resources. In addition to that, the tunneling business in developing regions is expected to grow rapidly, especially in Southeast Asian countries such as Vietnam and Malaysia, thanks to increased infrastructure.

HOW DO ROBIT’S ONGOING ACTIONS SUPPORT THE CUSTOMERS AND THEIR CURRENT CHALLENGES?

We offer the widest range of top-quality products at competitive prices. This gives us an edge in a market where many customers are fighting to survive and need cost-saving measures; our products benefit those customers by allowing them to cut costs without sacrificing quality.

HOW DO YOU SEE ROBIT IN 2021 – WHAT ARE YOUR MAIN EXPECTATIONS ON YOUR FIELD?

Due to the Covid-19 pandemic, it is still tough to boost our sales in parts of the market as the construction operations have not yet returned to their pre-pandemic levels. Thankfully, we have managed to maintain a friendly online relationship with our distributors, however, we remain to be unable to make site visits and build rapport in person.

Despite the difficulties, I see 2021 as a useful period for seeding the market for the future, with the seeds bearing fruit within the next couple of years.

For more information: SeungKuy Back, firstname.lastname@robitgroup.com

 

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